Tuesday, September 27, 2011
Dear American Airlines
After more than 14 years of loyalty, our romance is coming to an end. My patience is running low. I'm starting to get tired of the way you treat me. And it's weird, because it's not like I know you don't love me anymore, it's just that I'm finding it harder to find your love on-board.
We have spent hundreds of thousands of miles together (actually, almost a million) and you have taken me to some of the most wonderful places and adventures I've ever lived. You have rewarded my loyalty with multiple years of elite status that have made my travel experiences evermore easy and "rewarding": flight upgrades, easy reward redemption, preferred seating, priority access check-in and boarding... you name it, a bunch of privileges that have led me to even defend you in multiple occasions. I've always stood by you and have tried to convince people that you're a worthy lover, even after having to hear about so many dirty stories (excessive bag fees, poor customer service, long waits for check-in) which as an elite AAdvantage member I've never had to live.
But still, even as we spend more time together and those privileges continue to accumulate, I find myself increasingly disenchanted. And you might think that it's because I'm just turning into a grumpy old lover that is focusing more on the ugly than on the beautiful. But that really isn't the problem. Actually, in so many ways you are still perfect for me, and I've always loved you with your defects (such as your $150 bike box fees). The problem is not who you are or what you offer to me, but the way you treat me once I'm on-board.
What's wrong with your on-flight personnel? Are they not getting any training anymore? Is it really so hard for them to smile? I honestly don't care if they are having a bad day, they ARE the service providers and their attitude should always be good. They are your face to us clients. So for as much love as you give to me while not on a plane, I expect, actually I demand, to be treated in a better way. For as much as you try and have been able to convince me that there is still something going on between us, reality is that our romance is contracted and I happen to be on the paying side. So yes, I love you for how romantic you are with me year round and for all the chocolates and roses that you send to me on monthly basis, but I must say that if you keep treating me poorly every time we go out on a date... I'm not sure that our relationship is worth maintaining.
With love,
AA# 168KXXX
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