Tuesday, May 24, 2011

Does a brand know its customer or does a customer identify with a brand?


I saw this ad a couple of days ago and I immediately thought of my dad.  This is exactly what he used to do to me -minus the technology of course- so he had to use some old school techniques to disuade me from driving his car.  From odometer readings to steering wheel position, I always got caught!  Anyhow, my dad is a smart man, very smart I should say.  He drove a VW Jetta.  This was back in 1989.

Since then, I had driven a VW until very recently.  I am at a stage in life in which a 5 seater isn't enough for my family responsibilities, and VW's Routan just didn't cut it for me.  I had to switch.  Interestingly enough both my dad and I drive Mazda's nowadays, but I'm sure that he, like me, still thinks of his VW's and how smart they made us feel.

http://www.youtube.com/watch?v=zCReC_8HTM8

No comments: