Tuesday, May 24, 2011
Does a brand know its customer or does a customer identify with a brand?
I saw this ad a couple of days ago and I immediately thought of my dad. This is exactly what he used to do to me -minus the technology of course- so he had to use some old school techniques to disuade me from driving his car. From odometer readings to steering wheel position, I always got caught! Anyhow, my dad is a smart man, very smart I should say. He drove a VW Jetta. This was back in 1989.
Since then, I had driven a VW until very recently. I am at a stage in life in which a 5 seater isn't enough for my family responsibilities, and VW's Routan just didn't cut it for me. I had to switch. Interestingly enough both my dad and I drive Mazda's nowadays, but I'm sure that he, like me, still thinks of his VW's and how smart they made us feel.
http://www.youtube.com/watch?v=zCReC_8HTM8
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