Desperate measure or attempt to renew brand loyalty?
On Tuesday, February 3, Denny's served more than 2 million free Grand Slam breakfasts across the US. After announcing this promotion on Super Bowl Sunday, people lined up for hours to get their free meal. The news reported that while some people ordered drinks and left generous tips, others ate their breakfast with water and some didn't even bother tipping their waiters. Tough times indeed. Overall, the restaurant chain estimated that the Grand Slam promotion did "better than break even" from selling profitable drinks. So the questions become: will this promotion really help Denny's revert their downturn in sales? Will this promotion, together with all of their advertising that focuses on getting "a real breakfast", help Denny's renew its brand?
