UNT's Green Branding

Exciting news... what started as a "what if" thought last fall while taking a shower at the gym, is becoming a reality. Back then I thought: why is it that UNT isn't exploiting the green that it bleeds in order to become the first large university in Texas to become sustainable? After talking about this with some colleagues and Brian Weinberg, the creator of so many good things, my day dreaming might be a little bit closer to becoming real. I have been invited by President Bataille to be part of the University's Sustainability Council. There seems to be many people at UNT who know what is necessary to make the university become green. I've been given the honor to help from the marketing and branding side of this effort.

In case you haven't heard... this is what we've started to do:

http://www.coba.unt.edu/news/view.php?/2008/01/25/unt-going-green-environmentally

Finally getting started

After months of thinking about it, I've finally found time to start filling this up and sharing my branding ideas. So what's up right now? Actually, maybe too many things. The UNT going green branding project is starting to create a buzz, branding and immigration issues might become a new focus of my research, with some luck the design research cluster at UNT will come to life, and of course, my usual branding and CSR projects are on a roll. And what about analyzing the potential impact that branded gasoline (Shell, Exxon, Valero, etc...) could have over Mexican consumers?

So yes, I'm busy... very busy.

I promise to make at least one posting a week. And to get things started, how about thinking about innovation? If you're interested, follow this link:

http://harvardbusinessonline.hbsp.harvard.edu/flatmm/hbrextras/200712/coyne/index.html