After a very successful Spring semester, my Brand Management students delivered 11 reports on how to make UNT go green. Three teams were asked to build a "super report" that was delivered and presented to UNT's administrators. The "Pathways to Green" proposal was very well recevied and had a huge impact at many levels. The document has been used by the Sustainability Council as support for the development of their own sustainability proposal. And after many iterations, Alyssa Ferrer's logo was adopted as the official brand image for the movement. I am currently working with Audhesh Paswan on a paper in which we explore what is it that people understand as being green. I'll keep you updated.
Tuesday, November 11, 2008
An Update on UNT's Green Branding
After a very successful Spring semester, my Brand Management students delivered 11 reports on how to make UNT go green. Three teams were asked to build a "super report" that was delivered and presented to UNT's administrators. The "Pathways to Green" proposal was very well recevied and had a huge impact at many levels. The document has been used by the Sustainability Council as support for the development of their own sustainability proposal. And after many iterations, Alyssa Ferrer's logo was adopted as the official brand image for the movement. I am currently working with Audhesh Paswan on a paper in which we explore what is it that people understand as being green. I'll keep you updated.
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See the latest version of the We Mean Green brand and learn about UNT's sustainability initiatives at http://www.sustainable.unt.edu
Follow @WeMeanGreen on Twitter!
Blog posts @ http://untsustainability.wordpress.com
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