Finally getting started

After months of thinking about it, I've finally found time to start filling this up and sharing my branding ideas. So what's up right now? Actually, maybe too many things. The UNT going green branding project is starting to create a buzz, branding and immigration issues might become a new focus of my research, with some luck the design research cluster at UNT will come to life, and of course, my usual branding and CSR projects are on a roll. And what about analyzing the potential impact that branded gasoline (Shell, Exxon, Valero, etc...) could have over Mexican consumers?

So yes, I'm busy... very busy.

I promise to make at least one posting a week. And to get things started, how about thinking about innovation? If you're interested, follow this link:

http://harvardbusinessonline.hbsp.harvard.edu/flatmm/hbrextras/200712/coyne/index.html